Longmont (Colorado) Business News: Redbox is using two of the four Longmont McDonald’s owned by Bob Charles to test drive-through DVD rental boxes — the first such boxes in the country.
The drive-through DVD rental machines work the same as the in-store kiosks which McDonald’s debuted in 2004. A customer pulls up, chooses from that week’s top 30 rental movies, and swipes his or her credit card or inputs a coupon code. Out comes the movie, for $1 a day plus tax, and it can be returned to any Redbox anywhere.
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