CETW12: Loyalty program uses tablets, smartphones for easy adoption

April 2, 2012 | by Cherryh A. Butler

Retailers have been using loyalty programs to collect customer data for years, but it's sometimes a challenge to get shoppers to enroll in the programs and to carry around the loyalty cards.

A new loyalty program platform, RewardMe, takes care of all those barriers, said the company's co-founder Jun Loayza.

RewardMe is any easy and secure way for local businesses to create a loyalty program, as it runs on an iPad kiosk and allows a shopper to participate by simply entering his phone number, Loayza said. The system then tracks his purchases and sends points to his mobile phone that eventually earn him discounts or freebies.

Watch below to see an interview and procut demo with Loayza at the Customer Engagement Technology World show in San Francisco:

Topics: Kiosks , Mobile

Cherryh A. Butler / Cherryh Butler has been a reporter for nearly 10 years, writing on a variety of topics ranging from the restaurant industry to business and health and fitness news. Before joining FastCasual.com as editor, she oversaw KioskMarketplace.com and PizzaMarketplace.com and contributed to RetailCustomerExperience.com. She's also written for several daily newspapers, magazines and websites, including The Kansas City Star and American Fitness magazine.
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