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Helping customers help themselves
- Dean Sanders
Today's shoppers want instant access to information to locate what they want and where they can get it, compare prices and find out what others think about the product or service. Retail, hospitality, and transportation industries are adapting to changing customer patterns and are reaping significant benefits of self-service kiosks.
The intuitive, easy -to-use nature of kiosks allows shoppers to locate items, compare prices, read reviews, view important product details and conveniently complete transactions.
Self-service kiosks offer an excellent platform for delivering information and promotions to customers. Retailers can arrange kiosks near the front of the store to maximize customer exposure. This effective retail solution helps improve customer loyalty and generate competitive differentiation, while reducing operational costs.
Here are a few of the ways that organizations are leveraging the power of self-service kiosks:
- Mapping and Geolocation – Charleston, SC Area Regional Transportation Authority (CARTA) installed tablet-powered mobile kiosks, giving riders interactive access to information about cultural sites and local businesses.
- Retail Product Selection and Ordering –Large retailers, and even grocery stores like Kroger, are using kiosks as a virtual sales assistant to help the customer pre-select products, find product locations and redeem incentives. Kiosks also offer endless aisle solutions, which help customers to get any item not available in the store.
- 24/7 Access – New York-based Guthrie Health uses automated kiosks to offer over-the-counter products in addition to prescriptions anytime via the ScriptCenter kiosk.
Customers are now experiencing firsthand the next generation of shopper engagement tools. Kiosks have created an innovative way for businesses to service customers and manage sales beyond the standard retail environment.
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