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3 things to remember when crafting an interactive retail experience
Retail experience stores (think Apple or Microsoft retail outlets) are increasing in popularity. In these stores, a combination of screens, tablets, laptops and phones are deployed to engage the …- Craig Martin -
Demonstration needed: Crafting retail environments that sell high-tech products
How do you demonstrate the value of your product when its potential is entwined with other things? Many companies have products and services that interact with other devices or peripherals. An …- Craig Martin -
Four essential pre-deployment considerations
Deployment is the bridge between the final development phase and the remote monitoring and management phase of a digital merchandising project. It's the phase of the project that can foster …- Craig Martin -
Consider this deployment paradigm: The kiosk as a 'toaster'
The overall development process, from concept to pilot, may only take 10-14 weeks, but some of the decisions made at the beginning of the process are the most crucial. They can determine your costs …- Craig Martin -
3 aspects of high-quality kiosk software
The user experience design, remote monitoring capabilities, and on-site care of your software solution will determine its effectiveness to serve you and your digital merchandising goals. When looking …- Craig Martin -
3 things to ask of your enclosure vendor
What appears on the screen is just one of the elements of the overall customer experience. If you've got great content, you'll want to ensure that the rest of your enclosure looks and works well, too …- Craig Martin -
3 key traits of a qualified lead vendor
The right lead vendor can make a project work just as easily as a bad one can not. Here's what to look for in making your choice.- Craig Martin -
5 critical questions for your next hardware vendor
Without great hardware from a great supplier, the odds of a successful deployment fall fast.- Craig Martin
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Latest posts by Craig Martin
Craig Martin
Craig Martin has over 15 years of experience providing Fortune 500 brands and retailers with innovative digital merchandising solutions. He founded Reality Interactive, LLC in 2004. Prior to that, he held senior business development positions at Media Right and Netkey. Clients over the years include BMW, Callaway Golf, PepsiCo, Bose, Lego, Leapfrog and others.
- Top 5 ways tablet kiosks convert showroomers to customers
- 3 things to remember when crafting an interactive retail experience
- Economy of action: The No. 1 consideration before a self-service deployment
- How digital tablets can help your business work smarter
- Kodak President: Internal buyout a 'win-win'
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