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A new objective for retail self-service
Having spent more than 25 years guiding retailers and brands into self-service solutions, it has been fun to reflect on how we got to this multiscreen Modus operandi, which is fast becoming second …- Ron Bowers -
Where do kiosks fit in a mobile world?
Given the increased importance of mobile as a shopping tool and as our "concierge" for other essential tasks, it is natural to ask what this trend means for the future of traditional kiosks. Some …- Ron Bowers -
Why I've been writing about more than kiosks
I feel the need to echo Networld Alliances' Joe Grove's commentary, "Why we're writing about more than kiosks." There is a place for the nuts and bolts of kiosk deployment, but the bigger success …- Ron Bowers -
Technology to help retailers increase ‘return on engagement’
"American consumers have been taking a deep breath and making a decision that it's OK to go shopping again," NRF Vice President Ellen Davis recently declared. If the results of this weekend through …- Ron Bowers -
10 questions that define your interactive project budget
As the old song goes, "To start at the very beginning is a very good place to start..." It seems reasonable for those of us in the industry to expect clients who approach us to have gone through some …- Ron Bowers -
The intersection of technology and store design
I just returned from the Display and Design Ideas, DDI Forum 2011, in Boston. DDI is the presenter of GlobalShop, the largest annual U.S. tradeshow for the store design, visual merchandising and in …- Ron Bowers -
Mobile Charging Station: Retail’s opportunity to drive traffic and keep shoppers in store
There are more than a handful of concerns keeping retail marketers up at night. Two prime ones are how to drive traffic to stores and how to keep customers engaged and in-store long enough to make …- Ron Bowers -
Answering the call of the smartphone shopper
Smartphones are making people smarter, and they're being used less as phones every day. People are using their mobile devices to simplify the tasks of daily life, and smart shopping is high on the …- Ron Bowers -
NFC in the news but is it on our minds?
A recent survey of U.S. consumers by Mastercard indicates 62 percent of U.S. mobile phone users would be open to using their devices to make purchases. Mastercard had a little fun with its survey and …- Ron Bowers -
The top-down brand model vs. bottom-up customer engagement
It has been my pleasure over the past 28 years to be an active participant in the interactive marketplace for retail, education, services and the government sectors. Prior to the CETW show in San …- Ron Bowers -
Kiosks: The essential elements of attraction that engage millions
Before the crowds poured into Customer Engagement Technology World in San Francisco last week, I stood in FMA's booth and pondered the power of self-service technology to positively impact millions …- Ron Bowers -
Key factors to consider in the deployment of a multi-touch kiosk
The economic downturn has permanently changed the way consumers shop. More shopping trips begin online and at in-store kiosks, and price comparisons and coupon searches are even more common. Coupled …- Ron Bowers -
2-D Bar Codes: Understanding the 'easy button'
One of my first blogs on this site took a realistic glance at the prospect of 2-D bar code adoption in the U.S. In the last few years, brands, publishers and retailers have tested and nibbled around …- Ron Bowers -
No need to debate mobile vs. kiosk
Asking if kiosks can still prevail in the face of mobile is not the right question. The question is, “What is the right user experience?”- Ron Bowers -
Retailers must embrace change to engage consumers
2011 is poised to be the year e-commerce convergence moves from the sidelines to the heart of a retailer’s strategic cross channel execution.- Ron Bowers -
CETW: A Bright Present and Promising Future
Once again, the promise of bringing the "best and the brightest" of the Digital Self-Service Industry together, was fulfilled Nov. 10-11 at the Customer Engagement Technology World (CETW) Conference …- Ron Bowers -
The Experience is the Brand
The "brand" means more than ever today, and it encompasses all the interactions, small and large, digital and physical, that consumers have with a retailer. We have finally embraced the true success …- Ron Bowers -
IPad at retail: The new power tool
I recently wrote about the potential of the iPad as a self-service enhancement to retail customer experience. There is an entirely different dimension beyond kiosks to the use of iPad as a sales …- Ron Bowers -
What does the iPad mean for developers of in-store kiosks?
While some were still pondering the features and limitations of the iPad beyond personal use, visionary retailers grasped its potential for providing a fresh retail experience and started dialing the …- Ron Bowers -
Mobile and kiosks converge - Opportunities emerge
Consumer acceptance of self-service retail solutions are on an upward trajectory just as a flood of mobile technologies offers the prospect of convergence at the kiosk …- Ron Bowers
Latest posts by Ron Bowers
Ron Bowers
Ron Bowers and Frank Mayer & Associates are recognized for their expertise of the in-store merchandising marketplace. Their creative insight has developed leading edge point of purchase displays, digital signage, kiosks, mobile, and self-service retail customer experiences.
- Economy of action: The No. 1 consideration before a self-service deployment
- 3 things to remember when crafting an interactive retail experience
- How digital tablets can help your business work smarter
- 3 unintended consequences of poorly designed interactive retail screens
- Kodak President: Internal buyout a 'win-win'
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