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Businesses have been both exhilarated and challenged by the rapid adoption of tablets by consumers. Tablets promise to extend connectivity to settings where it may not have been practical before and provide a fresh way for consumers to engage.
Tablets are becoming increasingly popular for both consumer and business use. Many marketers are asking which tablet is right for retail and other consumer facing businesses. This paper explores this question in enough depth that potential deployers will understand which issues to weigh on the path to decision?making.
Frank Mayer and Associates - KIOSK and INTERACTIVE MARKETING Capabilities brochure
Are you thinking of initiating a kiosk or interactive merchandising program? In order to achieve appropriate budget parameters, you must set clearly defined goals. The purpose of this paper is to give all parties a framework to think about the important first steps.
This paper looks at service scenarios from the customer continuum where satisfaction research has resulted in meaningful improvements to customer experience. Service delivery bears closer scrutiny in an altered environment where the customer has more control and more tools to...
Health care organizations are increasingly seeking to cut costs, and kiosks are becoming a part of that effort. Learn how kiosks can streamline the patient experience, being used for everything from wayfinding to patient check-in to vendor management.
How many marketing, merchandising, and product managers are faced with these kinds of marching orders on almost a daily basis? With more than 35 years in the business, I can tell you this happens more often than not.
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