Google acquires BufferBox, takes aim at Amazon's shipping business

 
Dec. 3, 2012

Google may be gearing up to enter the shipping and logistics business with its recent acquisition of BufferBox, a self-service parcel pickup company, according to rttnews.com.

The BufferBox services allow users to subscribe for single-use services, renting temporary lockers to be used as shipping addresses for more convenient parcel deliveries. It's one of a growing number of temporary locker services, the largest of which is operated by Amazon, cnet.com reported. Amazon recently signed deals with Radio Shack and Staples to bring its lockers into stores, the article reported.

"We want to remove as much friction as possible from the shopping experience, while helping consumers save time and money, and we think the BufferBox team has a lot of great ideas around how to do that," a Google spokesperson told CNET in an e-mail.

A  blog post from BufferBox also commented on the deal, saying, "As online shopping becomes a bigger part of how you buy products, we look forward to playing a part in bringing that experience to the next level."

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Topics: Logistics / Transportation , Post Office , Retail


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