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Gucci sales associates at select U.S., Europe and Asia locations are equipped with personal Apple iPhone 4S devices to provide shoppers with a more convenient experience. The mobile devices allow employees to process sales from anywhere in the store and to also wirelessly email receipts to customers, Patrizio di Marco, president and CEO of Gucci, said in a company press release.
"We have a firm eye on the future and this program confirms Gucci's strong commitment to new technologies, di Marco said. "Not only are we setting new frontiers between fashion and technology, but we are also further enriching the touch points between our customer and the brand, thus enhancing the in-store experience."
The devices are also loaded with the Gucci Style app as well as utility applications such as Google Translator, Google Maps and a currency converter. In addition, sales associates are able to allow clients to navigate the Gucci digital flagship at Gucci.com.
The pilot program launched at the Gucci Flagship store on Fifth Avenue in New York City with additional trials at the Paramus, New Jersey and Orlando, Florida locations.
More than 400 store managers from around the world previewed the technology in Rome at the Gucci worldwide managers meeting in March. Gucci plans to move toward the removal of regular cash registers to further develop this platform.
Later this year, the Mobile POS solution will be deployed in 15 U.S. directly operated stores and about 30 directly operated stores between Asia and Europe. Additional DOS locations will be rolled out in all regions throughout 2013.
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