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Portlogic Systems Inc., a mobile and Internet software developer and kiosk solutions provider, has launched its new proximity coupon push system. The technology can communicate with customers' Bluetooth or Wi-Fi enabled mobile phones within a predetermined area, according to a company press release. Advertisers are able to get real-time statistical reports on campaign effectiveness, such as the total users contacted and the number of coupons delivered. Juniper Research estimates that consumers worldwide will redeem more than $43 billion worth of mobile coupons by the year 2016.
Utilizing the new system, Portlogic plans to build a network of hotspots that give advertisers the ability to push coupons directly to consumers. The permission-based technology incentivizes potential consumers by delivering relevant money-saving coupons in the proximity of specific retailers or service providers, according to the release. This level of targeting, without the need of GPS technology or the intervention of mobile operators, has the potential to greatly increase consumer response rates over other means of mobile marketing. MediaPost cited an IBM study saying that 72 percent of consumers will act on marketing messages received while in sight of the retailer.
Launching a proximity network to wirelessly deliver data has other advantages for Portlogic. The Company's suite of "m2" mobile applications, which provide ticketing, CRM and financial tools, can also be delivered to smartphone users at locations that provide relevant services, according to the release.
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