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The Canadian sporting goods retailer Sport Chek today unveiled a tech-heavy retail lab at its flagship store in Toronto. Utilizing interactive kiosks, digital signage and augmented reality, the official store of the Canadian Olympic Team goes all out for what it calls "an unparalleled shopping experience."
The retail environment is the primary execution of the brand, the Sport Chek announcement said, adding that the store's management believes that a fundamentally better and more inspiring retail environment can be achieved through the combination of world-class products, all-star staff and customer service and digital innovations to deliver powerful images, sound and interactivity throughout the store.
"Our goal with this live lab store is to test and demonstrate the latest in retail technology to deliver the same emotional rush our customers get when they are pursuing the sports and physical activities they love," said Michael Medline, president of FGL Sports. "The store will serve as a conduit between customers and their favourite brands, it offers unparalleled levels of customization and is staffed with the strongest product category experts in the industry."
Digital and Product Innovations
"With Samsung displays helping to power opening day, we are excited to partner with Sport Chek on this project that matches our ambitions to push the boundaries on innovation," said James Politeski, president of Samsung Canada. "Our partnership will see best-in-class Samsung technology rolled out to amplify this amazing retail experience and really wow Sport Chek's customers."
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