Retail is a fertile ground for new technology, and digital signage is changing the way retailers market themselves. Large-screen displays at the point of decision educate customers and move them into higher-end products; small screens throughout the store allow merchandisers to differentiate their offerings; and a holistic digital approach to in-store experience design allows for a new world of branding possibilities.
KioskCom/DSS: The end of an era This year's KioskCom and Digital Signage Show in Vegas will be the last one, as the show rebrands itself as Customer Engagement Technology World with the fall show in New York City.
OVAB now DPAA: leveraging new name to pursue new opportunities Bill Collins, principal at DecisionPoint Media Insights in Cincinnati, recently talked to DPAA board chair Mike DiFranza and DPAA president Suzanne La Forgia about the former OVAB's rebranding effort.
KioskCom and The Digital Signage Show to merge KioskCom and The Digital Signage Show are combining to become Customer Engagement Technology World, reflecting the two industries' continuing convergence.
Case Study:C-store signage network focuses on scalability, measurement A digital signage network serving convenience stores needed a software solution that could accommodate a growing number of screens — all of which need different content.
Case Study:Applied Data: Wireless Ronin Powers Digital Signage with ADS
Whether it is a casino wanting to showcase its latest jackpot payoff or a train dispatcher who needs to keep passengers on the platform aware of delays, there is a growing need for the ability to customize real-time messages and send them out.
