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Mobile Charging Station: Retail’s opportunity to drive traffic and keep shoppers in store
There are more than a handful of concerns keeping retail marketers up at night. Two prime ones are how to drive traffic to stores and how to keep customers engaged and in-store long enough to make …
September 13, 2011 - Ron Bowers
Answering the call of the smartphone shopper
Smartphones are making people smarter, and they're being used less as phones every day. People are using their mobile devices to simplify the tasks of daily life, and smart shopping is high on the …
June 26, 2011 - Ron Bowers
The Bluetooth ad: Press 'accept'
Have you seen "Minority Report"? Cited frequently in conversations about the future of technology, the movie contains a scene where the main character, John Anderton, is walking through a shopping …
June 23, 2011 - Michael Rigato
Digital Signage: It’s all around us [Infographic]
Whether you call it digital signage, digital place-based media, digital out-of-home or simply DOOH, the media is all around us. Trouble is, most consumers—as well as many ad buyers and …
June 22, 2011 - Christopher Hall
Digital signage & coupon kiosks aim for redbox-like ubiquity
The company behind a combined digital signage-advertising and coupon-dispensing kiosk solution has set its sights sky high for its signature product. PSI Corp., the company behind the Coupon Express …
June 19, 2011 - Christopher Hall
The top-down brand model vs. bottom-up customer engagement
It has been my pleasure over the past 28 years to be an active participant in the interactive marketplace for retail, education, services and the government sectors. Prior to the CETW show in San …
May 20, 2011 - Ron Bowers
ATM ad software company signs contract with a large U.K. bank
I-design Group Plc, a leading designer of ATM advertising software, announced Wednesday that it has won a major contract to deploy their marketing software solution on Barclay Bank's entire ATM and …
May 11, 2011
Interactive displays go 'to the window, to the wall'
Interactive displays can literally surround consumers, thanks to Lusens Inc., a Toronto-based company that has developed a way to deploy multi-touch technology in the form of interactive walls …
March 13, 2011 - Cherryh Butler
Ford UK test drives 3-D technology (video)
Remember how cool we thought the future looked in "Minority Report"? We watched in awe as Tom Cruise, decked out in all-black, controlled rapidly moving 3-D images simply by waving his hands in the …
March 9, 2011 - Cherryh Butler
Top uses for kiosks in the hospitality industry
The hospitality industry has obviously seen its share of challenges as travel and leisure budgets still border on "non-existent" for many Americans. Although the slumping economy has caused some …
February 28, 2011 - Richard Bernstein