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Answering the call of the smartphone shopper
	Smartphones are making people smarter, and they're being used less as phones every day. People are using their mobile devices to simplify the tasks of daily life, and smart shopping is high on the list. That much was obvious last week at the Mobile …
Digital Signage: It’s all around us [Infographic]
	Whether you call it digital signage, digital place-based media, digital out-of-home or simply DOOH, the media is all around us. Trouble is, most consumers—as well as many ad buyers and potential deployers—don't even realize it. People …
SID 2011 was eye-opening
	We recently attened the 2011 Society of Information Display (SID) tradeshow in L.A. I like trade shows, but not just from the marketing or lead-generation perspective. Personally, one of the best parts of SID, and trade shows as a whole, is the one …
Kiosks: The essential elements of attraction that engage millions
	Before the crowds poured into Customer Engagement Technology World in San Francisco last week, I stood in FMA's booth and pondered the power of self-service technology to positively impact millions of lives. We are an industry with staying power …
2-D Bar Codes: Understanding the 'easy button'
	One of my first blogs on this site took a realistic glance at the prospect of 2-D bar code adoption in the U.S. In the last few years, brands, publishers and retailers have tested and nibbled around the edges of this technology. There is evidence in …
Top uses for kiosks in the hospitality industry
	The hospitality industry has obviously seen its share of challenges as travel and leisure budgets still border on "non-existent" for many Americans. Although the slumping economy has caused some industries to contract, hospitality is not a fad. It …
Ipad kiosks giving bank a trendy vibe
	Coffee fans can bank or make presentations while sipping lattes, thanks to eight iPad kiosks in the newly opened ING DIRECT Café in downtown San Francisco. A bar serving coffee, tea, pastries, sandwiches and salads has replaced the …
DST hosting webinar, 'Wayfinding Comes of Age'
Do you know where you need to go? What is the fastest way to get there? Are there alternative routes? The term wayfinding is used to define how to move large numbers of people in a large area, such as an airport, casino, convention center or hotel …
Eye-tracking system makes it easy to study kiosk, digital signage use
Tobii Technology, a provider of eye-tracking and interactive gaze technology, has created a compact, portable eye-tracking system designed for cost-efficient data collection in the field. The Tobii X1 Light Eye Tracker snaps onto screens and devices …
Scala digital signage dials up cellular
Mobile device and services company Isabella Products Inc earlier this month announced a strategic partnership with digital signage network software platform provider Scala Inc. Both companies have agreed to develop sales, marketing and technology …