It’s no longer enough to offer great products at fair prices. Retailers today must know their customer, and give them exactly what they want, when they want it.
Case Study:Loyalty without paper St. Clair software powers Pay By Touch's paper-eliminating loyalty solution.
Case Study:Patient relationship management finds ROI
Three health care providers have increased their patient volume and revenue using a personalized patient acquisition and retention program developed by Customer Potential Management Marketing Group, based on the principles of customer relationship management.
White Paper:The great loyalty debate: to reward or recognize?
As long as there is so little definitive data on the exact combinations of recognition and rewards that are most effective in loyalty programs, marketers will continue find it difficult to get their value proposition just right for their target audience, according to the latest white paper from loyalty consultancy Colloquy.
Case Study:BP’s FuelMaster loyalty solution in Africa
BP Southern Africa identified fleet vehicles as frequent and heavy fuel-users and wanted to create loyalty among these sought-after customers. The solution was OTI’s petroleum payment solution, which BP branded as FuelMaster.
Case Study:Case Study: Kiosk aids retail loyalty program Capture Resource, a Bristol, Penn.-based loyalty solutions provider, receives on average 125,000 pieces of paper a day from 12,000 retail locations. The company turned to St. Clair Interactive to design a prototype enrollment kiosk to determine the feasability of capturing data for immediate availability via kiosk instead of having customers fill out papers.
