Case Study:Gift card promotion sparks onslaught of wine sales
The New Hampshire State Liquor Commission prides itself on working closely with its vendors to create successful sales promotions. A little brainstorming with Paymentech, the commission's payment processor and gift card supplier, produced an exciting new idea to drive consumer behavior.
Case Study:Creative campaign makes customers take a second look
To build awareness of the Canadian Tire Gift Card program and generate corporate sales, Signature One to One developed an innovative and eye-grabbing promotional campaign.
Case Study:Restaurant chain sees big return on gift card program
Brinker International, which operates more than 1,100 restaurants including Chili's, Romano's Macaroni Grill and On the Border, attributes strong company growth to its shift from paper gift certificates to stored-value gift cards.
Case Study:Ernex powers Circuit City gift card program
Ernex provides its Gift Card program for The Source By Circuit City at more than 500 locations across Canada. The program provides customers with a great gift idea and payment solution — in one.
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