Businesses have been both exhilarated and challenged by the rapid adoption of tablets by consumers. Tablets promise to extend connectivity to settings where it may not have been practical before and …

Tablets are becoming increasingly popular for both consumer and business use. Many marketers are asking which tablet is right for retail and other consumer facing businesses. This paper explores this …

Frank Mayer and Associates - KIOSK and INTERACTIVE MARKETING Capabilities brochure

Are you thinking of initiating a kiosk or interactive merchandising program? In order to achieve appropriate budget parameters, you must set clearly defined goals. The purpose of this paper is to …

This paper looks at service scenarios from the customer continuum where satisfaction research has resulted in meaningful improvements to customer experience. Service delivery bears closer scrutiny in …

Health care organizations are increasingly seeking to cut costs, and kiosks are becoming a part of that effort. Learn how kiosks can streamline the patient experience, being used for everything from …

How many marketing, merchandising, and product managers are faced with these kinds of marching orders on almost a daily basis? With more than 35 years in the business, I can tell you this happens …