Multichannel and social networking to attract next-gen users

Tags: Customer Experience
September 18, 2009   Length: 1:05

Barbara Cure, an e-commerce consultant for NCR Services, says credit unions need to do a better job of using multiple channels to promote their financial services and interact with their members. She says social networking sites and blogs are under-utilized, and pose growing opportunities for financial institutions that are smart enough to use them.

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