The Restaurant Self-Order Kiosk
Self-order or self-service kiosks can be a perfect solution for quick-service and fast casual restaurants that are faced with increasing competition, higher costs and eroding margins. It allows them to increase the average check amount, sell faster, less expensively and improve customer satisfaction at a low cost.
Today’s consumers use ATMs, computerized airport check-in and automated grocery and retail checkout. They surf the Internet. They pay at the gas pump. They multitask and still ask why there aren’t more hours in a day. They demand convenience, choice and speed of service.
According to Trevor Stout, CEO of Jacent Technologies Inc., "The Gen X-ers and 20-somethings are eating machines. They'll order up to four times per week. They’re very tech-savvy in general, and some of our customers are realizing that."
This data is consistent with the results of a late 2007 independent survey conducted for Madeline Pantalone at EMN8 that found that more than 80 percent of quick-service guests have used a self-service kiosk, or are open to trying self-service if the kiosk is available or hosted, or they otherwise are encouraged to use it.
"We have customers who have experienced a 15 to 25 percent increase in average check amount at the kiosk due to the presentation of options, upgrades and selectively placed suggestive cross sells."
Download this white paper from EMN8 to get the full story on how self-order kiosks can help your business grow.
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