In business for more than 18 years, Cellular South is the largest privately held wireless provider in the U.S. The Company, headquartered in Jackson, Mississippi, provides wireless services to over 5 million people in West Tennessee, Mississippi, Coastal Alabama and the Florida Panhandle through a network of 75 retail locations.
Surprised by the amount of foot traffic dedicated to paying bills, Cellular South found customers were waiting in long lines while sales representatives spent valuable time consumed with processing payments. As a result, sales representatives could not effectively service customers who were in the store to purchase an accessory, upgrade, or activate service. Cellular South set out in search of a solution that would decrease the number of counter payments and cut consumer transaction times by automating the bill payment process.