Capture Customer Feedback at their Point-of-Experience (Banking)
Sponsored by: Opinionmeter International
Type: Case Study
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Bank of America is the nation’s largest consumer bank and the first to have a truly national retail franchise, with over 5,000 fullservice banking centers in 29 states and the District of Columbia. These banking centers collect point-of-sale “voice of the customer” (VOC) data focused on the key drivers of customer delight and dissatisfaction.
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