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Businesses have been both exhilarated and challenged by the rapid adoption of tablets by consumers. Tablets promise to extend connectivity to settings where it may not have been practical before and provide a fresh way for consumers to engage.
The prospect of what tablets can do in customer?facing environments has been called “explosive,” “game?changing” and “pioneering.” Consequently, retail merchandising planners and marketers are clamoring for information that will help them develop their tablet strategies.
Companies: Frank Mayer and Associates, Inc.
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